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Wallapop
The environmental problems we face are closely related to our consumption habits and the material resources we use.
We live in a world where we are obsessed with the new, following inherited or generated patterns that sometimes go against our own values, so why don't we start by changing our perspective?
In addition to the tv commercial, Jon Kortajarena made a public appeal through his social media and a billboard situated in the center of Madrid, offering his image for free to the magazine that published an article about conscious consumption.
Outdoor “The Offering”
Finally, El País, the most widely read newspaper in the Spanish-speaking world, published the article, promoting a more conscious way of consuming.
#SMARTMADNESS
HUAWEI MATE 10
Every progress in mankind history was first seen as an insanity. Some of them are part of #SmartMadness the launching campaign of Huawei Mate 10, the first smartphone with integrated Artificial Intelligence.
A small step for the technology that will change the future.
TV Advert
OOH Campaign
Making of
THE 13th STREET CUISINE
13th STREET TV
To celebrate the 13th Street’s tv channel 10th anniversary, we were asked to launch a campaign to directly engage its regular viewers, without excluding all the other action and suspense movie fans.
We created the 13th Street Cuisine, a pop-up restaurant featuring horror-themed dishes prepared by famous spanish chef Darío Barrio and the agency team. Francesc Guillamet brought his amazing craft to take the menu's stunning pictures.
Every menu was sold for €50 and, amazingly, the restaurant was fully booked during the whole two months opening.
Case Study
Pop-up Restaurant
DANI MUST BE HERE
ZALANDO
ZALANDO, THE BIGGEST ONLINE FASHION PLATFORM IN EUROPE, LAUNCHED A CAMPAIGN WITH ANOTHER HANDSOME MODEL ON IT. NOTHING SPECIAL, RIGHT?
BUT IT HAPPENED DURING THE INTERNATIONAL TRANSGENDER DAY OF VISIBILITY AND OUR HANDSOME MODEL HAd A STORY TO TELL TO EVERYONE.
Case Study
Outdoor Campaign Madrid & Barcelona
4 - SENCOND -REVIEWS
HYUNDAI VENUE AUSTRALIA
forget the long-winded analysis from your usual motoring know-it-alls. Instead, check out our collection of blink-or-you’ll-miss-them reviews from the likes of a backyard ninja, a time traveller and a flat earther, to name a few, all lending their unique perspectives on the new ‘Absurdly Sensible’ Hyundai Venue.
All reviews in one video
Case Study
the campaign also takes a trip down memory lane, with a host of noughties Hollywood icons including Flava Flav, Lance Bass, Tori Spelling, Carson Kressley, The Bounty Hunter and Corey Feldman, all delivering their 4-Second Car Reviews on the Hyundai Venue.
The celebs reviews in all their ‘Absurdly Sensible’ glory
MIX THE BOOK
MAXIBON (NESTLÉ)
Maxibon, the yummy half chocolate, half cookie ice cream, asked us to create a campaign during the World Book Day to encourage youngsters to read.
In order to make literature more attractive to them, we created MixtheBook.com, an interactive platform that allowed them to mix classic titles, creating unexpected and fun animated fusions like Don Quixote and Juliet or Frankenstein in Wonderland, amongst others.
Because there is no doubt that when two good things are mixed, you get something better.
Case Study
Web Screenshots
Layers design
WORK EXPERIENCE
ASTRONAUT´S DIARY
HUAWEI NOVA SERIES
Huawei launched the Nova series, two new smartphones with great features and an extraordinary battery life.
To communicate it, we created an online series with a really special main character. Someone who needs a long-lasting battery phone more than anyone: An astronaut lost in Space.
Case Study
Full Episodes
MURILLO 400th ANNIVERSARY
Sevilla City Council & UNESCO
Murillo, the innovative Baroque painter, became the image of the city of Seville in collaboration with the UNESCO ORGANIZATION, declaring 2018 as the year of Murillo.
To commemorate the 400th anniversary of his birth, we decided to take a look at the past in order to discover the future of an artist and a city in constant evolution.
TV Advert
Integrated Campaign
THE 360˚ RUNAWAY
SAMSUNG GALAXY S7
A Runaway like no other. Put yourself in a fugitive´s shoes escaping through the streets of Barcelona.
This is the impactful 360˚ video that we created to show the new features of the Samsung Galaxy S7.
The public could feel the VR experience in a Roadshow that went on a tour in Spain for 6 weeks and in more than 200 stores.
360˚ Video - To watch with Google Cardboard or any VR device recommended.
Roadshow
AWARDS
CREATIVE DIRECTION
HUAWEI
AFTER AN INTENSIVE PITCH, WE WON HUAWEI´S SPAIN ACCOUNT. THE CHALLENGE WAS TO CHANGE THE LOCAL MARKET PERCEPTION OF THE BRAND, FROM CHEAP AND NOT TRUST WORTHY CHINESE SMARTPHONES BRAND TO A LOVE BRAND.
DURING THE FOLLOWING TWO YEARS, WE HAVE HELPED HUAWEI TO BECOME THE MOST SOLD PHONE BRAND IN SPAIN. AND ONE OF THE most VALUED FOR ITS marketing COMMUNICATIONs.
Campaigns
ME-ISM
HORNIMANS TEA
AFTER YEARS OF A POS COMMUNICATION FOCUSED ON PROMOS, HORNIMANS, THE MOST CONSUMED TEA BRAND IN SPAIN, ASKED THE AGENCY TO CHANGE PERSPECTIVE. TO CREATE BRAND’S VALUE AND DIFFERENTIATION FROM COMPETITORS.
THAT’S WHY ME-ISM STARTED. A CONCEPT THAT ENCOURAGES CONSUMERS TO STOP THINKING ABOUT ISSUES AND TO START THINKING ABOUT THEIR WELLBEING FIRST.
TV Advert
THE ECOGLASS EFFECT
ECOVIDRIO
Ecovidrio, the Spanish glass recycling company, needed to recycle their image in social media and communicate that by recycling glass you save energy as well.
So we created The Ecoglass Effect, the first butterfly effect made with YouTube videos.
Case Study
CLIENTS
